A lot of people think of search engines as giant websites where you can type a search phrase into the search bar and be directed to a list of other relevant websites. While that is partially true, it is not the whole story. There is more to SEO and how it works, than this. That is why taking the time to learn as much about search engine optimisation as possible is so crucial, as that way you can gain a better insight into what exactly it is and how it works.
The fact is that there is something behind the list of links that comes up when you type a phrase or word into a search bar. The search engine that you are using, be it Google, Bing, or Yahoo, has a ‘crawler’ that is sent out to search the internet for any relevant content that links to your search term or phrase. These crawlers gather any information found and bring it back to your search engine, it is then fed through an algorithm that matches anything relevant to your query, and it then shows up as a list of links, ranked in order of relevance.
There is a lot of information that goes into a search engine algorithm. This includes domain level, keyword agnostic features, social metrics, user, usage and traffic query, domain level brand features, and page-level, keyword agnostic features.
The fact is that SEO can take many forms, it goes from keyword and key phrases to the use of meta descriptions and meta tags on the CMS of websites. It’s a somewhat complex form of marketing and one that can take a while to properly understand. However, with the right training, it should not be too difficult to pick up the basic principles of the process.